ActionAid in your country
GLOBAL ACTION WEEK 2009
The BIG READ campaigns
April 20-26th 2009
Three major activities planned for Global Action Week 2009 during March and April are (1) the "Big Read" campaign involving student dissemination of key messages on the importance of literacy, reading and writing, (2) the "Big Read" campaign for an anticipated audience of 700 at National Institute of Education (NIE) and (3) local campaigns at provincial level.
Students' BIG READ Campaign at University and Public Place
PURPOSE:
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To raise awareness among the general public the importance of education, literacy, reading and writing
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To engage communities in the "Big Read" campaign
Two hundred students will be given half day training on the GCE concept, the rationale for the themes this year and how the themes relate to EFA goals. Deeper explanation will focus on literacy and the "Big Read" events. After training, students will disseminate the concept to the general public and other students to add their name to a master list, affirming the importance of the reading and writing.
Big Read Campaign Event at National Institute of Education
April 25rd at 3PM to 6:30PM
PURPOSE:
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To launch the Global Action Week campaign
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To promote the message that reading is an activity that can be enjoyed by everyone!
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To show policymakers and politicians strong public interest in literacy
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To encourage parents and community members to send children to school and encourage more reading
A three- hour "Big Read" campaign event, featuring celebrity readers and comedians, will be organized at the National Institute of Education. Education NGO staff representatives, donors, key stakeholders, students, teachers, parents, and general public will be invited to join in this campaign. At least 700 people are expected to join in the campaign events. Books will be supplied by NGOs and others institutions and will be displayed in mini-libraries for reading and discussions.
Provincial Level/ Community Level
PURPOSE:
Public Schools, community targets area, and provinces where GCE NGOs members are implementing projects are all encouraged to join the campaign. Post-campaign monitoring of literacy levels by participant will be encouraged. More informaiton, read
Global Action Week 2009