ActionAid is a global movement of people working together to further human rights and defeat poverty for all.

ActionAid’s Brand Guidelines – Part 1

Our identity provides us with effective tools with which to communicate to our many audiences. 

As everything we do speaks about us and what we stand for, it is essential that our identity is consistent and coherently implemented. All print and digital literature produced on behalf of ActionAid, internally and externally, must follow these guidelines.