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Country Director’s Annual Message:Responding to the Fundraising Challenge by Improving Programme Quality’-2016

This year’s Annual Message is themed on ‘Responding to the Fundraising Challenge by Improving Programme Quality’. This theme doesn’t only capture the key challenge AA Uganda is facing but one that the entire AAI Federation in concerned about.

There was no better way of realising this reality than when at the 2016 Resource Allocation Meeting we realised that we start 2016, UGX 6.5 Billion less in terms of income compared to the previous year, 2015. It is a theme that reflects the critical nexus between fundraising success and programme quality and remains in line with our commitment to Program Led Fundraising - simply put, money following great ideas and quality programmes.